Tommy Hilfiger announced the Spring 2021 Tommy Hilfiger Kids collection, brought to life by contemporary illustrator, Hattie Stewart. The playful doodle-effect campaign exudes the energy and vibrancy embodied by the collection, which will be available online at tommy.com, TOMMY HILFIGER stores worldwide and select wholesale partners beginning February, 2021.
Miami Vibes, the Spring 2021 Tommy Hilfiger Kids collection, is designed for the mini adventurer’s summertime relaxed and outdoor discoveries. The campaign collaboration between Tommy Hilfiger and Hattie Stewart captures this energy through fluorescent doodles featuring heart characters, animals and natural elements including flowers, stars and sunshine. Hattie Stewart’s bright, outdoor motifs inject a fresh energy and voice into the signature Tommy Hilfiger Kids aesthetic.
For Spring 2021, the new collection features skate park style and graphics that run through boys’ T-shirts and jersey sweaters. For girls, soft cotton, terry coordinating sets and branded tape dresses are made for warm days spent roller skating. Essential hoodies ranging from preppy to sporty to modern, add an edgy twist to casual-cool looks. Drawing from Miami’s iconic neon and pastel landmarks, pops of color elevate the season’s graphics, patterns and fabrics, complimenting the brand’s signature red, white and navy color palette.
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